Brewing Growth Beyond Florida for Oceana Coffee
By polishing the brand story, launching targeted email and PR campaigns, and expanding digital reach, RWA helped Oceana Coffee grow local sales and win new national customers.
Challenge
After years of growth, retail and online sales had plateaued. Word of mouth and grassroots marketing were no longer enough to sustain or expand business. Oceana Coffee needed a strategy to re-energize sales locally while carefully growing its national mail-order business.
Our Approach
Refined the brand story and integrated it into website and marketing communications.
Launched a structured email campaign (1–3x weekly) segmented into four silos:
Coffee education & origin stories
Local events & experiences
Sales & promotions
Community & charitable involvement
Built a social media presence to reinforce awareness and customer engagement.
Executed a PR push that secured coverage in regional publications and features on multiple TV outlets.
Impact
Increased retail and online sales, with consistent growth in orders outside South Florida.
Elevated visibility and credibility through earned media and broadcast interviews.
Strengthened brand presence as both a local staple and a rising national roaster.
Outcome
Oceana Coffee grew from a local favorite into a recognized brand with expanded reach—fueling steady sales growth while maintaining its artisan roots.
