Helping a local practice stand out in a crowded market.

Challenge

Family Orthodontics of Jupiter is a locally owned practice founded by Dr. Christopher West in 2008. Competing against larger orthodontic groups and national chains in Palm Beach County, the practice needed to grow new patient volume and maintain strong brand awareness on a modest budget — without losing its family-centered identity.

Approach

Ryan William’s Agency built a strategy centered on community, authenticity, and consistent visibility.

• Developed a lean, high-impact marketing plan balancing organic and paid tactics.

• Created a social media program showcasing patient stories, team culture, and community involvement.

• Supported local event participation and school partnerships to increase visibility and build trust within the community.

• Continued optimization of digital content, paid campaigns, and lead capture at every stage.

Results

Over three years of partnership so far, Family Orthodontics has achieved steady growth across all key performance metrics:

• +36% new patient exams (with an additional 13% YoY increase through 2024)

• +13% in new patient starts (with an additional 21% YoY increase through 2024)

• +40% in observation patients for future treatment (tracking +10% YoY through 2024)

• +6.5% increase in treatment value per patient (projected +30% through 2024)

Impact

By combining strategic community engagement with focused digital execution, RWA helped Family Orthodontics of Jupiter strengthen its local brand, connect authentically with families, and achieve measurable growth in a competitive market.