Reframing ArtiGras as Palm Beach’s Premier Fine Arts Festival
With refreshed branding, a sharper strategy, and bold creative, RWA repositioned ArtiGras as a true fine arts festival—attracting record attendance despite poor weather.
Challenge
ArtiGras had lost its distinct identity in a crowded local festival market. Diluted messaging left many perceiving it as just another community event, rather than a premier fine arts showcase.
Our Approach
Updated the outdated logo into a bold, colorful, more legible mark.
Developed a new tagline to reinforce the fine arts focus.
Crafted a provocative creative look to elevate the festival’s art-first identity.
Built a strategic plan to maximize limited budget through partnerships, promotional opportunities, and new audience features.
Impact
2018 festival achieved record attendance for the prior five years, despite inclement weather throughout the three-day event.
Strengthened ArtiGras’ positioning as a leading fine arts destination in Palm Beach County.
Outcome
By realigning the brand and amplifying its fine arts focus, ArtiGras reestablished its relevance, attracted broader audiences, and stood apart from competing local festivals.
