Driving Measurable Growth for Jupiter Medical Center
From refining ad spend to launching bold, multi-channel campaigns, RWA helped JMC increase patient volumes, revenue, and brand recognition across South Florida.
Challenge
As JMC expanded its footprint across South Florida, the hospital needed to increase awareness and patient volumes in key service lines, while ensuring consistent, targeted messaging.
Our Approach
Streamlined and refocused the advertising budget to eliminate waste and sharpen targeting.
Unified brand look and messaging across media channels.
Launched integrated campaigns including the “Next Day Oncologist Appointments” initiative, multi-media promotions, and physician spotlight storytelling.
Impact (2021–2024)
30% increase in OB choice
27% increase in unrestricted revenue
14% increase in outpatient visits
7.25% increase in surgeries
30% increase medical staff recruitment
Outcome
JMC solidified its position as the leading healthcare provider in the region, with measurable growth across nearly every area of care.
