Marketing From Concept to Completion for a Legacy Florida Homebuilder
Kennedy Homes, a boutique developer with over 50 years of experience building residential communities throughout South Florida, partnered with RWA to modernize its marketing and strengthen its position in an increasingly competitive real estate landscape.
Challenge
Despite a long history of success and more than 40 completed communities, Kennedy Homes faced a changing economy and a more complex buyer market. The automatic sellout model that once defined Florida’s luxury developments no longer guaranteed success. The company needed a marketing partner who could take a hands-on, strategic role to help launch and sell its next eight communities — from planning through completion.
RWA became an extension of the Kennedy Homes team, leading a comprehensive marketing and advertising overhaul. Our involvement went beyond traditional agency work — providing strategic, creative, and operational support throughout every stage of development.
Key initiatives included:
Developing and managing marketing and advertising plans for eight new communities.
Assisting with proforma development and analysis to guide sales and profitability goals.
Creating conceptual displays, virtual videos, signage, collateral, and event materials.
Planning and publicizing grand openings and community events.
Designing sales center branding and on-site marketing environments.
Facilitating introductions with community and government stakeholders.
From strategy and creative execution to relationship-building and on-the-ground logistics, RWA functioned as a full-service growth partner — helping Kennedy Homes adapt to a new market reality.
Results
Every single community RWA supported achieved a full sellout. Our integrated approach helped Kennedy Homes modernize its marketing, streamline operations, and maintain its position as one of Florida’s most trusted and enduring homebuilders.
Impact
Through a truly collaborative partnership, RWA helped Kennedy Homes evolve its 50-year legacy for a new generation of homebuyers — ensuring each community launch was strategic, consistent, and successful from concept to completion.
