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BACKGROUND

Atlantic Crest Homes is a longtime client of RWA and has been successfully building custom homes and creating boutique residential communities for decades. Its breathtaking South Florida homes and communities continue to enrich the lives of homeowners and their families by maintaining or restoring the natural features that Mother Nature created and designing high-quality, eco-friendly, architecturally inspired features into every home. Atlantic Crest’s rich history of creating exceptional homes throughout South Florida and the custom homebuilder's numerous awards and accolades are rooted in the company’s unwavering commitment to quality, innovation, sustainability and customer satisfaction.

 

CHALLENGE

Although Atlantic Crest Homes experienced decades of success, selling out every community it created, the residential real estate market in South Florida has experienced tremendous growth over the last decade. To keep up with the huge numbers of people moving to the state each year, the large builders continued to develop at a furious pace. Atlantic Crest, a creator of eco-friendly boutique communities and sustainably conscious homes, found it increasingly difficult to compete—even with its established green niche—in a market saturated with big builders and developers.

SOLUTION

Our services for Atlantic Crest Homes ranged from website development, email marketing targeting both consumers and realtors and creation of a broad range of collateral materials to video production, newspaper display ads, advertorials, signage and more.

 

RESULTS

Bottom line, RWA helped Atlantic Crest Homes sell out every community we marketed. Today, Atlantic Crest Homes is one of the most well-known boutique builders of custom eco-friendly homes and communities in the state.

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BACKGROUND

Kennedy Homes, another longtime client of RWA, has been developing successful communities for over half of a century as an industry leader. Its breathtaking South Florida communities continue to enrich the lives of homeowners and their families by maintaining or restoring the natural features that Mother Nature created.ction.

 

CHALLENGE

Kennedy Homes originally approached Ryan William's Advertising Agency for a fresh perspective on its 50-year history of developing more than 40 residential communities throughout South Florida. Kennedy Homes had been successful prior to enlisting our services. However, its principals weren’t certain as to how their marketing should adapt to keep pace with the changing economy. Its decision-makers realized that continuing on its current path could result in a downturn of the developer's previous success.

SOLUTION

Our services for Kennedy Homes—from development concept to completion and sellout—ranged from putting on our hardhats to assist with proforma development to conceptual displays, virtual video, signage, collateral development, public relations events, grand openings, sales center design and branding and marketing. Stuffing goody bags to paving the way to introductions with government officials, Kennedy Homes demanded every bit of our “full-service” promise, and we delivered with pride, making it happen, no matter the what. 

 

RESULTS

Bottom line, RWA helped Kennedy Homes sell out every community we marketed, from townhomes to single-family homes. Those kinds of results speak for themselves. 

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