Retail & Community

RW Agency: Downtown at the Gardens Environmental Graphic

RW Agency: Downtown at the Gardens Advertisement

RW Agency: Downtown at the Gardens Social Media

BACKGROUND

Downtown at the Gardens is an upscale lifestyle center located in Palm Beach Gardens, Florida, featuring a unique collection of over 50 shops and restaurants, including Whole Foods, Cobb 16 Theaters, Yard House, Cheesecake Factory, Urban Outfitters, Lola Chic, Molle Bridals, The Blend Bistro, Paris in Town Le Bistro and many more.

CHALLENGE

RWA was hired by Downtown at the Gardens/Berman Enterprises to assist in the turnaround of what was a distressed property bought out of foreclosure for $38 million. Spaces were empty, storefronts were boarded and the few retailers still leasing would likely not stay for much longer.

SOLUTION

RWA developed a complete rebranding of the property both on site and to the outside public. We created everything from leasing materials and property signage to better navigate the inherently confusing layout to a multi-media campaign to revive the shopping, dining and entertainment complex. Large ongoing events, radio advertising, TV advertising, installations, display advertising, collaterals , digital advertising, direct mail advertising, brochures, email marketing, and much more were all employed to change the failing property into one of the most thriving, happening hot spots in the region in the minds of area families.

RESULTS

The property quickly became a popular destination once again with an occupancy rate over 90% at its height. Downtown at the Gardens was sold seven years later for almost four times its purchase price. In addition to RWA having continued to represent the property after its sale, its success inspired new owners ShopCore Properties to enlist our services for campaigns on two other developments in its portfolio located out of state.

BACKGROUND

Held annually, ArtiGras is a three-day fine arts festival produced by the Palm Beach North Chamber of Commerce. The festival draws artists and art enthusiasts from throughout South Florida as well as out of town visitors. ArtiGras features high end as well as more mainstream art, a dedicated children’s art area, interactive activities, food and drinks and a juried competition.

CHALLENGE

Over the years the ArtiGras brand had become diluted by mixed messaging. The public’s perception of ArtiGras was that is was just another festival in the gaggle of Palm Beach County festivals. ArtiGras did not stand out as anything different or, specifically, as a fine arts festival.

SOLUTION

Ryan William's Advertising Agency first convinced decision-makers to update the festival logo in order to establish fresh branding. Outdated and difficult to read, the old logo evolved into a clearer, colorful, bolder logo that made a much stronger statement. Ryan William's Advertising Agency also created a new tagline that more clearly defined the unique art aspect of the festival. We then developed a strategic plan to maximize the festival’s limited budget by bringing in new partners, creating promotional opportunities and developing innovative festival features to draw new audiences. Creatively, Ryan William's Advertising Agency developed a new, more provocative look that brought the art aspect of ArtiGras to the forefront of all messaging.

RESULTS

ArtiGras in mid-February attracted more visitors for its 2018 showcase than recorded attendance of the previous five years, despite very uncooperative South Florida weather over each of the three days.

BACKGROUND

CHALLENGE

SOLUTION

RESULTS

BACKGROUND

Rosenthal, Levy, Simon & Ryles is a successful law firm with offices in West Palm Beach and Port St. Lucie providing legal representation for the seriously injured and Florida worker. For nearly 35 years, the firm has thrived and grown with areas of practice now including personal injury, product liability, Social Security issues, wrongful death, insurance disputes, Workers’ Compensation claims, vehicular accidents, negligent security and more. Many of the attorneys and firm administrators grew up in South Florida and all live here and are an integral part of the community.

CHALLENGE

Personal injury law can be quite lucrative and the attorneys and administrators at Rosenthal, Levy, Simon & Ryles feel a tremendous sense of wanting to contribute to the residents and businesses where they live and work. And while monetary donations to local charities continue, and still constitute to a large degree of how this law firm gives back, the men and women of Rosenthal, Levy, Simon & Ryles are do-ers, and tasked RWA with a program enabling them to

participate in a boots-on-the-ground fashion as well.

SOLUTION

RWA concepted a rotating group of firm team members to determine how Rosenthal, Levy, Simon & Ryles would give back to the community. ROC (Rosenthal Outreach Committee) now meets regularly with RWA staffers creating fresh outreach initiatives and how they will be implemented. Some initiatives are unique out-of-the-box events created in order to raise awareness of local issues and needs, or to fundraise for established causes. While others support existing events by supplying manpower or by purchasing booth space and exhibiting, etc.

RESULTS

Not only has Rosenthal, Levy, Simon & Ryles measurably increased its profile in the community, but feedback from the crew is that they derive tremendous satisfaction by rolling up their sleeves and giving back to the community in which they live, work, play and serve. Events include: Midterm Madness, an original ROC-created event where hundreds of Palm Beach County school teachers were treated to a day of pampering solely as a thank you for all they do. The firm supplied FREE food, drinks, facials, chair massages, gifts and more at a West Palm Beach hotel ballroom. ROC also provided support for the Feast of Little Italy Italian Festival in Abacoa in Jupiter; Barbecue Brews and Blues in downtown West Palm Beach; Boys & Girls Club of West Palm Beach; Free Turkeys to Mustard Seed Ministries; and more.

BACKGROUND

The City of Riviera Beach Community Redevelopment Agency (CRA) has been challenged since 1984 with the redevelopment of the city’s blighted areas through a number of ongoing agency projects and initiatives, incentivizing economic growth by attracting and retaining businesses, and helping finance new and improved infrastructure and real estate.

CHALLENGE

As with most CRAS, the Riviera Beach CRA operates in an area of blighted businesses, empty buildings and lower income residential neighborhoods. While the CRA had a number of revitalization programs underway, residents, business owners, the media and the general public were largely unaware of them. Perception of the CRA was also impacted by negative news surrounding the City of Riviera Beach.

SOLUTION

RWA’s contract with the CRA included: developing a creative strategy; concepting and production of event marketing materials including: posters, signage, flyers, tickets, shirts, electronic, print and digital messaging; concepting and development of collateral materials including the agency’s annual report; press release development and distribution; media negotiation and strategy partnerships; and social media content development and management.

Our team created an ongoing marketing and public relations initiative designed to promote all the “good news” in the CRA. We created engagement on social media channels, two monthly e-newsletters and monthly press releases to share our news with the public on a consistent basis. We then created dedicated messaging for community programs such as Business Grant Programs and Homebuyers Programs with relevant dates of workshops and informational events.

The CRA was also in the process of developing a series of community events at the Marina Village and Events Center. Our team stepped in to create event messaging for each event. We brought in media partners to lend additional support and promotion to the events. The events drew between 2,000 and 5,000 attendees each.

RESULTS

Prior to RWA’s involvement, the Riviera Beach CRA’s marketing and advertising plan lacked a defined direction, organization and process. For three years, RWA reined in the multiple disparate elements and departments, and created and organized a process for the ongoing programs, events and initiatives, and created a blueprint for creating and implementing new ones.